Don't You Wanna See How it Ends?

“Nowhere in Fiji Water’s glossy marketing materials will you find reference to the typhoid outbreaks that plague Fijians because of the island’s faulty water supplies; the corporate entities that Fiji Water has—despite the owners’ talk of financial transparency—set up in tax havens like the Cayman Islands and Luxembourg; or the fact that its signature bottle is made from Chinese plastic in a diesel-fueled plant and hauled thousands of miles to its ecoconscious consumers. And, of course, you won’t find mention of the military junta for which Fiji Water is a major source of global recognition and legitimacy.

“Rakiraki (30 minutes from the Fiji Water plant) has experienced the full range of Fiji’s water problems—crumbling pipes, a lack of adequate wells, dysfunctional or flooded water treatment plants, and droughts that are expected to get worse with climate change. Half the country has at times relied on emergency water supplies, with rations as low as four gallons a week per family; dirty water has led to outbreaks of typhoid and parasitic infections. Patients have reportedly had to cart their own water to hospitals, and schoolchildren complain about their pipes spewing shells, leaves, and frogs. Some Fijians have taken to smashing open fire hydrants and bribing water truck drivers for a regular supply.”